“Who are you wearing?” : Is this really the most important thing we want to know about someone?

Kal Kalim Designer, Fashion Photographer & Creative Director Australian Supermodel of the Year ASOTY

“Who are you wearing?”
It is a question the fashion world knows by heart.
But maybe it is time to question the question.

We have spent years — decades — training people, especially young women, to define their value by how they look, what they wear or which designer chose them. We taught them to seek validation through labels, not their lives. And then we wonder why so many of them grow up unsure of their voice, afraid to speak up, constantly seeking approval for their appearance rather than their actions.

This isn’t just about fashion. This is about how an industry, subtly and stylishly, told a generation to be seen — but not heard.

At ASOTY, we have worked with some of the most incredible young women from across the globe. Dreamers. Doers. Fighters. I have heard their stories. I have seen their spark. And let me tell you — they are so much more than what they wear. They are poets, activists, dancers, thinkers, survivors and change-makers. They are not just walking for fashion. They are walking with purpose.

Don’t get me wrong. I love fashion. I believe in its power. I still design at least 4 collections a year for my fashion projects. A beautiful outfit can be a statement. A designer deserves recognition. But when that is all we focus on — when we reduce someone to the clothes on their back — we miss the person entirely.

I know change doesn’t happen overnight. And I know many will still stick to tradition or avoid this conversation entirely. But every step matters. Every question matters. And I, like always, am ready to start the conversation.

Maybe it’s time we ask:

Who are you becoming?

What are you creating?

What message are you carrying tonight?

Who are you lifting up with your voice?

What does showing up mean to you today?

And if no one else is asking them — I will.

Loudly.

Gently.

Repeatedly.

Until the conversation changes.

Modeling agencies act as intermediaries between models and clients. They help models find job opportunities, negotiate contracts and provide guidance in building a successful modelling career. Working with an agency can help you access a wider range of opportunities and professional support.

There are several types of modelling careers, including fashion, editorial, commercial, runway, fitness, petite, street, modest, plus-size and activism modelling, among others. Each category has its own requirements and target audiences.

To start a modelling career, you should begin by creating a portfolio with professional photos. Attend open casting calls or send your portfolio to modelling agencies. Building a strong online presence on social media platforms like Instagram can also help you gain visibility.

Fashion models typically need to meet certain height and body size requirements, which can vary among agencies and markets. However, the fashion industry has become more inclusive in recent years, with opportunities for models of diverse body types.

While professional training and modelling classes can be beneficial, they are not always necessary. Many successful models have learned on the job. However, training can help you refine your skills and improve your chances of success. It is also a great way to network and create a sisterhood.

To avoid scams, research modelling agencies and individuals thoroughly before signing contracts or paying fees. Be cautious of anyone asking for upfront payments or promising unrealistic success. Seek advice from experienced models or industry professionals.

Personal branding is crucial for models in the digital age. Models can use social media platforms to create and promote their unique brand, connecting directly with fans and clients. A strong personal brand can lead to more opportunities and endorsements.

A healthy lifestyle is essential for models. This includes a balanced diet, regular exercise, sufficient sleep and effective stress management. Maintaining mental well-being is equally important, so seeking support when needed is encouraged.

Models may encounter challenges like intense competition, rejection and inconsistent income. Maintaining a positive attitude, resilience and adaptability are key to overcoming these obstacles.

The modelling industry has become more diverse and inclusive in recent years, embracing models of various ethnicities, genders, sizes and abilities. This shift reflects a growing recognition of the importance of representation and inclusivity in the fashion world.

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We often forget the quiet stories of potential lost in silence in a world that celebrates perfection. This piece reflects on the countless young talents overlooked, the vibrant spirits left unguarded, and the dreams dismissed too soon. It’s a call to listen, to nurture, and to protect — because behind every aspiring model is a voice that deserves to be heard, a spirit that needs safeguarding, and a dream worth believing in.
Professional modelling cards that showcase your portfolio and contact information. They are usually handed out to clients, agents and industry professionals.
kal-kalim

About the author: Kal

Kal Kalim is a fashion photographer, brand strategist and communication designer based in Melbourne, currently working on fashion, beauty & educational projects in Bali & India. He has been working on projects creating strategies, campaigns, content and communication for fashion and beauty brands in Australia, India, Indonesia, Italy, France & South Africa for the last two decades.
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