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Toggle“Who are you wearing?”
It is a question the fashion world knows by heart.
But maybe it is time to question the question.
We have spent years — decades — training people, especially young women, to define their value by how they look, what they wear or which designer chose them. We taught them to seek validation through labels, not their lives. And then we wonder why so many of them grow up unsure of their voice, afraid to speak up, constantly seeking approval for their appearance rather than their actions.
This isn’t just about fashion. This is about how an industry, subtly and stylishly, told a generation to be seen — but not heard.
At ASOTY, we have worked with some of the most incredible young women from across the globe. Dreamers. Doers. Fighters. I have heard their stories. I have seen their spark. And let me tell you — they are so much more than what they wear. They are poets, activists, dancers, thinkers, survivors and change-makers. They are not just walking for fashion. They are walking with purpose.
So I ask myself, again: Why are we still asking them the same question we asked twenty years ago?
Don’t get me wrong. I love fashion. I believe in its power. I still design at least 4 collections a year for my fashion projects. A beautiful outfit can be a statement. A designer deserves recognition. But when that is all we focus on — when we reduce someone to the clothes on their back — we miss the person entirely.
I know change doesn’t happen overnight. And I know many will still stick to tradition or avoid this conversation entirely. But every step matters. Every question matters. And I, like always, am ready to start the conversation.
Maybe it’s time we ask:
Who are you becoming?
What are you creating?
What message are you carrying tonight?
Who are you lifting up with your voice?
What does showing up mean to you today?
I don’t claim to have all the answers. But I know this — our girls are here to shape the future. They deserve to be seen for who they are becoming, not just what they are wearing. They deserve better questions.
And if no one else is asking them — I will.
Loudly.
Gently.
Repeatedly.
Until the conversation changes.